How to Drive Growth and Optimization for Online Dating Apps

How to Drive Growth and Optimization for Online Dating Apps

As you have probably noticed and might have experienced first-hand, online dating has gradually become more socially acceptable over the past decade. While it was once considered a last resort for people who struggled to get a date in the real world, that’s no longer the case.

Technology has advanced, enabling nearly all of our interactions and tasks to be done online. We shop, socialize, bank, work, and much more from our devices. It’s now pretty normal to try and find romance online, too.

As more people turn to technology to look for love, dating apps have grown and are trending to continue growing. Like the majority of apps, most are free but use various monetization techniques to bring in revenue. However, many of the popular business models are becoming obsolete.

Let’s take a look at the evolving industry, the revenue of dating apps, and how new and creative advertising techniques can boost revenue while increasing customer satisfaction.

Online dating app usage in the U.S.

In 2017, 46% of the people surveyed had used a dating app at some point in their lives. Further, 19% of American internet users were currently using online dating websites or apps (up from 15% in 2015 and 11% in 2013).

With the increase in use, it’s no surprise that the amount of people who think dating apps are a good way to meet people has increased while the amount of people who think they are for desperate people has decreased. […]